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Tuesday, April 10, 2012
Monthly Mail-Order Grooming Service Birchbox Keeps Gender Constructs Alive and Well [Rant]
Launched in September 2010 by Harvard Business School pals Katie Beauchamp and Hayley Barna, Birchbox is the mystery-box subscription service that for $10/month sends a box containing jumbo-size new and novel cosmetics samples to each of its 100k subscribers. So far, Birchbox has been essentially ladies-only. The boxes, made of recycled materiels and embossed with the company's logo and name in hot-pink ink, typically include items like mascara, nail-art decals, and shimmery body oil. For their 1-year anniversary, they sent everyone a little charm necklace. "Lady stuff," agreed? More »
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